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A comparison for grooming salons

Minouflow
vs MoeGo.

Book around the way your salon already works.

A slower groomer gets more time at the same price. A trainee only books when a trainer is in. A dog that must see one groomer never shows up on another’s schedule.

Built in our own two-location grooming salon in Maine.

01 Booking rules02 Team pricing03 Full 30-day trialSources included

Your salon in practice

An opening is
only the start.

What happens when the appointment needs more than a date and a groomer. Three situations to try in your trial.

Working time

Same service.
Different pace.

Jess
90 min
Quinn
120 min
Different time. Same client price.

Set duration by groomer, service or service group. Quinn gets more time without changing the client’s quote.

You decide

Working time, and any separate price adjustment.

Team coverage

A trainee needs
coverage.

TraineeTrainer scheduled
Required for selected services

Selected services only book with a trainee when the trainer is on the schedule. Bathers and apprentices see a planned clock window for each step of the groom, so they learn your salon’s pace.

You decide

Which services need supervision and who works on their own.

Smart Adaptive booking

Book them out.
The series moves itself.

Your client’s routineEvery 6 weeks
Groomer takes a Tuesday offThat appointment flags and moves to an approved time

Set a repeat, such as every six weeks. Repeat appointments flag unavailable times and move to an approved appointment time, inside your booking rules and the client’s preferred day.

Try this

Book a series, then give the groomer a day off. Watch which appointments move.

Jess and Quinn are illustrative. Set the timings, prices and booking rules for your own salon.

A closer look

The settings
behind the result.

Use the same dog, service and staff schedule in both trials. These controls are in Minouflow’s base plan. Minnow AI is optional.

Service timing and tub space

Minouflow

Group breeds that share sizing and pricing, so one change applies across the group. Set bath, dry and groom stages, with tub time separate from the whole appointment. Online booking and Minnow AI only offer times the tubs can take.

MoeGo

Staff prices and durations per service, including different speeds for the same service. A multi-staff mode for work done at the same time or in order.78

Try it: book a bath then a groom while another dog is in the tub.

Who can take the dog, and who the client prefers

Minouflow

Each groomer has weight limits, a separate limit for new clients, service capabilities and trainer coverage. A required groomer on the dog’s record keeps every other groomer off the online and phone options. A preferred groomer is offered first. A dog can be kept phone-only.

MoeGo

Online booking can limit services by staff. Date-only auto-assignment tries the preferred groomer first, then another eligible groomer. Staff can change it before confirming. A hard restriction and a trainer dependency were not established in the sources reviewed.910

Try it: a dog who must see Jess, and a trainee whose trainer is off.

Questions and rules that change the booking

Minouflow

Ask service-specific questions, with follow-up choices only when they apply. A rule can add time or show a policy when its conditions match, such as a long gap since the last groom. Choose where each rule applies: online booking, Minnow AI or staff booking. Staff see a triggered rule as a note and use their judgment.

MoeGo

Availability settings support time-based or capacity-slot booking, with limits by pet size, breed or service. An equivalent for every conditional rule was not established.11

Try it: book a full groom for a dog last groomed nine months ago.

Offer times that leave a usable day

Minouflow

Times are offered against the appointments you already have, or with a minimum useful gap. A lunch that can move slides inside its window. Online booking and Minnow AI will not book over a lunch or blocked time. Set this per salon.

MoeGo

Time-based booking, capacity slots, and an option to show only the earliest available time per staff member per day.11

Try it: a day with two appointments and a movable lunch. See which times a client is offered.

MoeGo also supports recurring appointments, with conflict previews and Smart Scheduling adjustments. To compare, change availability after a series is booked and see what each product moves on its own.2 Recurring appointments

Feature comparison

The work you do
every day.

Both products cover the essentials. Look at the booking behavior and the plan behind each feature.

Swipe the table to compare both products

Minouflow and MoeGo comparison across ten grooming software features, using public vendor information checked October 14, 2026.
For your salonMinouflowPlatform + optional Minnow AIMoeGoSalon plans
01AI receptionistMinnow AI answers the phone, texts and website chat, quotes your prices and books what you allow. The staff assistant reads your records. Needs Minouflow + Minnow AI.ConfirmAn August 2026 article described an upcoming receptionist.3
02Smart schedulingTimes offered against existing appointments, movable lunches, tub limits, trainer coverage and groomer to dog matching. Groomer time is separate from price.Staff prices and durations; multi-staff sequencing. Slot-based management on Growth.781
03Online bookingBranded page, breed and weight pricing, custom questions, conditional rules, client-specific approval and deposits. No client accounts.Online booking on Basic; filtering services by pet profile needs Growth or above.19
04Recurring appointmentsSmart Adaptive booking: repeat appointments flag unavailable times and move to an approved appointment time.Repeat series, conflict previews and Smart Scheduling adjustments.2
05Automated waitlistA freed opening is matched to the waitlist and the next qualifying client is texted. You set the delay before it goes out.Intelligent waitlist on Growth sorts who fits the opening. Booking them into it is a staff step.112
06Payments and point of saleStripe checkout, card reader, deposits, cards on file, payment links, no-show charges and gift cards.Integrated payments and no-show protection.1
07Client and pet recordsHousehold and dog records, haircut history, photos, custom forms, rabies expiry read off a photo, and dog-specific booking restrictions.Client and pet records; advanced CRM on Growth.1
08Reminders and messagesCalls and texts in one inbox. Missed call text-back. Unlimited texting, calls and email on every plan, custom reminders and tag-triggered aftercare.Two-way messaging and reminders; allowances vary.1
09Staff managementShifts by location, time off from a groomer’s phone, permissions, calendar sync, time clock, commission and pay-period reports.Shift management and commission/payroll tools on Growth.1
10Multiple locationsEach location has its own hours, tubs, staff and reports. Groomer allowances are pooled.Multi-location sync on Growth; Enterprise also available.1

Regular Minouflow includes no AI. Minouflow details come from its feature list, pricing and payments page. “Confirm” means the exact scope was not established in the sources reviewed, not that a feature is unavailable. Payroll tools give calculations and reports; wages and tax filing are handled separately.

Between appointments

The work around
the groom.

Booking is one part of the day. Seven things that happen at the desk or the table, and what each system does.

A client calls, then texts

The call and the text sit in one conversation on the client’s file. A missed call gets the booking link texted back, and voicemail comes back written out. Sort the inbox by what needs a reply and what is waiting on the client.

MoeGo: two-way messaging on Basic. Text allowances vary by plan; Ultimate includes unlimited automated messages.1

One client needs a deposit or a second look

Bookings go straight on the calendar or wait for approval, with client-specific overrides. A pending request holds its appointment time. Require a deposit from everyone, new clients or chosen clients. It applies to the bill at checkout. A completed form stays on the record, so regulars are not asked twice.

MoeGo: no-show protection and digital agreements on Basic, advanced CRM on Growth. Per-client overrides were not established.1

A matted dog needs aftercare at checkout

A booking rule reads how long it has been since the last groom. Past the number of months you set, it adds time to the appointment on its own and shows your matted pet policy before the client confirms. A new dog’s coat photo is read at booking, and a flagged coat can hold the booking for your review. At checkout, tag the appointment as matted and the aftercare email you wrote sends, the first time or every time. A report card with photos and the groomer’s note goes to the client’s phone.

MoeGo: its case study describes follow-up workflows. The same rule trigger and its plan were not established.3

Clients start booking, but some never finish

See the step where clients stop. If the client was signed in, you see who, which dog and which service, so you can follow up. A calendar of quiet days shows where a promotion would help, with discounts that apply by code or on their own when the booking qualifies.

MoeGo: Growth lists leads, abandoned-booking tracking and promotions.13

A cancellation opens an appointment

With automatic offers on, a freed opening is matched to the waitlist and the next qualifying client gets a text with a link to confirm. Matching reads the groomer, days and location the client asked for, plus the service time and booking rules. Set a delay so a mistaken cancellation can be undone first.

MoeGo: intelligent waitlist on Growth. It sorts who fits the opening. Texting the client and booking them into it is a staff step.112

A client pulls into the lot

Clients text HERE or tap the link in their reminder, and their household lands in a waiting room on the Front desk. When the table is clear, one tap on Come in texts them to come inside. The lobby stays clear and nobody goes looking for a car.

MoeGo: not established in the sources reviewed.

The dog is done early, or the groomer is behind

Two taps on each groomer’s own screen. Running late sends the owner a 15, 30, 45 or 60 minute heads-up. Ready for pickup tells them the dog is done now or in 5 to 30 minutes. Nobody puts down the clippers to type a text. Each is a switch in settings.

MoeGo: not established in the sources reviewed.

Minnow AI

Your booking rules.
Minnow takes the call.

Minnow answers client questions, quotes from your price book and books real openings inside your booking rules. Turn on phone, text and website chat, and choose which booking actions it may take. It knows the client and the dog, so a regular is not asked the same questions twice.

Minouflow + Minnow AI includes the staff assistant and starts with 300 phone minutes per location each month. Let staff answer first, pause Minnow after a person replies by text, or turn it off for one client.

See how Minnow AI works
Fresh Paws GroomingSample phone conversation
CALLER

How much for a full groom? He’s a 65-pound goldendoodle.

MINNOW AI

For a 65-pound doodle, a full groom is $138 and takes about three hours. Tuesday at 10 or Thursday at 1:30 are open.

CALLER

Tuesday works.

MINNOW AI

You’re booked for Tuesday at 10 with Jess. I’ll text your confirmation now.

Appointment booked Confirmation texted

Decide what Minnow handles and what comes to you

01

Choose what Minnow is allowed to do

Calls and texts have separate booking, moving and canceling controls. Website chat and the staff assistant are part of the same plan.

02

Teach it your salon

Give Minnow your FAQs, a note for this week and what it should remember about a client. Choose when it quotes prices, and whether exact, starting or a range. Call summaries and transcripts save for staff.

03

Keep a clear handoff

Ring staff first or let Minnow answer. Choose message-taking, voicemail or a transfer during open hours. A text from a person pauses Minnow on that thread.

Texting and calls are unlimited on every Minouflow plan. The minute allowance applies only to Minnow AI answering the phone; AI text and the assistant have their own terms.

Comparing phone booking? MoeGo’s August 2026 article described an upcoming receptionist. Confirm its current availability and call allowance when comparing plans.3

Plans and pricing

The cost
for your team.

Everything above the Minnow section is in Minouflow’s base plan. Add Minnow AI if you want it answering the phone and texts.

5
1 groomer12 groomers

One location. In Minouflow, staff who do not take appointments are free, and the front desk computer gets its own login that never counts as a groomer seat.

Texting and calls are unlimited on both Minouflow plans; the only cap is the minutes Minnow AI spends answering the phone. AI phone booking, AI text booking and the staff assistant require Minouflow + Minnow AI on the $229 plan.
MINOUFLOW

Standard platform (no AI)

$149/mo

$129 + 2 additional groomers at $10

$1,788 over 12 months

Unlimited texting and calls

5 bookable groomers
MOEGO

Growth

$149/mo

Per location · unlimited team members

$1,788 over 12 months

1,350 SMS included
The subscriptions are the same price for this team. Included features differ, and MoeGo’s plan carries an SMS allowance where Minouflow’s texting is unlimited.

USD subscription estimates only. Processing, hardware, taxes and usage charges are excluded. Annual figures are monthly prices multiplied by 12. MoeGo’s staff limit includes team members who may not groom.1,5

MINOUFLOW

$129 per location includes 3 bookable groomers. Extra groomers are $10 each. Minouflow + Minnow AI is $229, with 300 minutes; each extra groomer is $25 and adds 100 minutes. Texting, calls and email are unlimited on both plans. The 300 minutes are only for Minnow AI answering the phone.5

MOEGO SALON PLANS

Basic is $79, Growth $149 and Ultimate $239 monthly. Basic includes two team members and 300 SMS; Growth and Ultimate allow unlimited members.1

MoeGo documents pet-profile service filtering on Growth and above. Staff-specific timing is in both products. Founding promotions are left out of this comparison; see current Minouflow pricing for offers and multi-location billing.97

Moving your salon

Try it with time
to look around.

Start with a full 30-day trial and a sample salon. Setup, data migration and support are included when you subscribe.

Bring MoeGo over

  1. In MoeGo, open Client & Pets on a computer.
  2. Open Options, then Export Clients. Clients and pets come out in one CSV.
  3. Drop the file in Minouflow. Check what was found before anything is saved.

Your calendar keeps syncing

Paste a link to your old calendar and the appointments, the clients on them and the dogs they imply come over, and keep coming over until you switch.

Your price sheet becomes the menu

Give the assistant your price sheet and it sets up services and service groups, asking only what it cannot work out itself.

What moves depends on the export your current system gives you. Saved payment cards and every historical field should not be assumed to transfer. Set services, staff schedules and booking rules before pointing clients at the new booking page.

Common questions

A few more
details.

The practical questions when you are considering a MoeGo alternative.

See every Minouflow feature
Is Minouflow cheaper than MoeGo?

It depends on your team and the plans you pick. Use the calculator for subscription estimates, then add processing, phone minutes and any other charges to compare the full month.

Do I need Minnow AI for online booking?

No. Both Minouflow plans include online booking and booking rules. AI phone booking, AI text booking and the staff assistant need Minouflow + Minnow AI. Regular Minouflow includes no AI.

What happens when the phone minutes run out?

The caller hears your salon’s own message and gets a text back, and the booking continues by text. Extra minute packs are available if you want calls answered by Minnow AI again. See the current packs and terms.

Can I use Minouflow at more than one location?

Yes. Each location has its own hours, tubs, staff and reports. Groomer allowances are pooled across your locations, and a shared groomer counts once. Locations in the same business use the same plan.

Will all my MoeGo data transfer?

MoeGo’s client and pet export comes over in one CSV, and a calendar link keeps syncing until you switch. Payment cards and every historical field are not guaranteed. Review the imported records with the Minouflow team before choosing a switch date.

Can I try Minouflow before subscribing?

Yes. Sign up for a full 30-day trial and explore a sample salon. Start your trial to review the screens and booking settings.

Your salon’s next appointment

See how
Minouflow books it.

Bring your own hardest booking to the sample salon.

Start your 30-day free trial View Minouflow plans Setup, migration and support included when you subscribe.
Sources and comparison notes Checked October 14, 2026